MAKE // SHIFT - Milan Design Week 2012

MAKE // SHIFT

by Obsessionistas & WGSN-Homebuildlife at Milan Design Week

MAKE // SHIFT - A new industrial age in which hand-crafted and machine-made exist side-by-side at the same time - sometimes in the same object.

A time in which trends both define a moment and propel it fast-forward to the future.

A moment in which collections tell personal stories and at the same time communicate a shared heritage. 

THE PAST AND THE FUTURE ARE PRESENT

at MOST (Museum of Science & Technology) Milan    

17- 22 April 2012

Building on the success of their recent collaboration at Interiors UK, WGSN-Homebuildlife and Obsessionistas are teaming up to present MAKE // SHIFT, an installation at Designers Block at MOST, during Milan Design Week 2012.

MAKE // SHIFT is a series of six curated collections interpreting the three key macro trends from WGSN-Homebuildlife for Spring /Summer 2013: WONDERLAB, STORY OF NOW and IDIOMATIC.

The collections curated by Obsessionistas, identify key concepts, colours, patterns, shapes and materials. They also invite visitors to consider how the categorisation, display, heritage and narratives of collected objects can act as an inspiration for product developers, retailers and visual merchandisers.

Instigated by Tom Dixon, MOST will be a key destination for the Milan fair crowd, turning the Museum of Science and Technology into an ambitious environment for innovation and culture during Design Week from April 17-22. This collision of technology culture and design is set to be one of the highlights of the week.

For further information and media images please contact [email protected]