MAKE // SHIFT
by Obsessionistas & WGSN-Homebuildlife at Milan Design Week
MAKE // SHIFT describes a new industrial age, in which hand-crafted and machine-made exist side-by-side, at the same time and sometimes in the same object. A time in which trends both define a moment and propel it fast-forward to the future. A moment in which collections tell personal stories and at the same time communicate a shared heritage.
MOST (Museum of Science & Technology) Milan
17- 22 April 2012
Building on the success of their recent collaboration at Interiors UK, WGSN-Homebuildlife and Obsessionistas teamed up to present MAKE // SHIFT, an installation at Designers Block at MOST, during the Milan Design Week 2012.
MAKE // SHIFT is a series of six curated collections interpreting the three key macro trends from WGSN-Homebuildlife for Spring /Summer 2013: WONDERLAB, STORY OF NOW and IDIOMATIC.
The collections curated by Obsessionistas, identified key concepts, colours, patterns, shapes and materials. They also invited visitors to consider how the categorisation, display, heritage and narratives of collected objects can act as an inspiration for product developers, retailers and visual merchandisers.
Instigated by Tom Dixon, MOST was a key destination for the Milan fair crowd, turning the Museum of Science and Technology into an ambitious environment for innovation and culture during the Design Week from April 17-22. This collision of technology culture and design was heralded as one of the highlights of the week.
For further information and media images please contact email@example.com
Obsessionistas is the leading online destination and resource for discovering collectors and their collections.
Focusing on the role collections play in providing cultural insights, tracing design history and inspiring creativity, Obsessionistas seeks to inform, educate and entertain. New collections are added each week, along with museum and auction news, views and reviews.
Launched in April 2011 by husband and wife team Helen and Graham Powell, Obsessionistas attracts submissions from all over the world and has already featured exclusive insights into over 100 personal collections.
WGSN-Homebuildlife is the leading online trend forecasting and product design tool, created exclusively for the home and interiors market. Powered by WGSN’s unrivalled global research and proven heritage, WGSN-Homebuildlife is trusted by the biggest retail and design brands to deliver unmatched expertise in over 15 product categories, including: furniture, lighting, and decorative accessories to name a few. By combining comprehensive market analysis and trade show coverage with retail trends and consumer insights, WGSN-Homebuildlife fuels commercial success while delivering proven return on investment.